All Rocks drinks are 100% squished. We work with only the finest fruit growers and real fruit using our 'squisher'... a machine that literally squashes and squeezes all the fruity goodness out of each and every piece of fruit. Our squashes are more pulpy than other squash brands. this is because we squash all the fruit and the pulp, especially in lemon and orange souash where the whole fruit is used, including the fibre. Using all the fruit means we don't need to use artificial flavours.