Take three middle-aged dads (we’ll be honest from the get-go), and a vision to develop a good and honest drink that everyone in our families can enjoy (making us living legends), mix the best quality fruit you can buy, sugar and our very own Devonshire Spring water and you get Rocks Drinks. Ta dah!
As you can imagine making Rocks Drinks is a dream job. We take great pride in the drinks that we make, but originally Rocks Drinks was another man’s passion.
Hugh Rock, a family man himself, developed the first squashes and cordials more than 30 years ago in Berkshire when he started a family firm in 1981. The aim was to produce organic drinks that everyone could enjoy, in response to people’s concerns about the quality of soft drinks and to avoid the long list of chemicals found. His ethos, to produce drinks that did not use artificial sweeteners, colours or additives, was one we greatly admired.
So, when Hugh decided to retire from the business in 2007, we (Neil, James and Russell) asked if we could take it on. As you can imagine it was very important for Hugh that Rocks Drinks would continue in the same vein as he originally intended and we were beyond delighted when he agreed that we were indeed the right men for the job.
Since that day in 2007, when we pledged to keep Hugh’s values alive, we have put all our energy into producing each and every Rocks Drink ‘as it should be made’, with an uncomplicated approach, which families like ours can enjoy. We are committed to Rocks Drinks and our dream for the future is that all families should benefit from having squash “as it should be made”.
We are passionate about our business, which is based in a village just outside Exeter in Devon. We have a small and dedicated team of staff, and pride ourselves on making authentic squashes following the original recipes.
We’re very proud of our heritage and our squashes offer a superior taste because we continue to use this simple list of ingredients - fruit, real sugar and water – that has stood the test of time. It’s the simplicity that sets us apart and we are energetic about the future and ready to move forward and stand out from the crowd.
All our drinks are 100% ‘squished’. We work with only the finest fruit growers and squash real fruit using our ‘squisher’ – a special machine that literally squashes and squeezes all the fruity goodness out of each and every piece of fruit. You will find that our squashes are more pulpy than usual. This is because we squish all the fruit and the pulp, especially in lemon and orange squashes, where the whole fruit is used, including the fibre. Using all the fruit means we don’t need artificial flavours.
We only use real sugar. You won’t find artificial sweeteners in any of our drinks, ever. Indeed, you won’t find any ‘nasties’ in our drinks, just fruit, sugar, water and bucket loads of taste. We only produce great-tasting, honest drinks that burst with energy and natural fruit flavour.